TikTok at Cannes Lions 2026

TikTok Academy

Smartly: Why Creative Taste Matters in the Age of AI

Discover how AI can scale creative production while human creativity remains the key to making content people actually engage with.

TikTok Academy

Adyssey: How TikTok LIVE Builds Trust That Drives Sales

Learn why the most successful TikTok LIVE strategies focus on building relationships—not just selling products.

TikTok Academy

Adobe: Empowering the Next Generation of Creativity with AI

Explore how AI is removing repetitive work so creative teams can spend more time imagining and creating.

TikTok Academy

Dr Pepper: Turning a Creator Moment into a Brand Win

See how embracing community creativity helped Dr Pepper transform a viral TikTok into one of its biggest marketing successes.

TikTok Academy

Create, Discover, and Scale with TikTok's Symphony Agent

TikTok Academy

Turn Any Idea into a TikTok Video with AI

TikTok Academy

Get inspiration for your TikTok ads

Master TikTok audience research to create engaging, community-driven content. This course will prepare you to: Employ TikTok's research tools to identify and understand your audience. Recognize the language, trends, and visual style of the communities relevant to your business. Describe the types of TikTok videos that are common in your industry.

TikTok Academy

Develop your creative brief

Learn how to make a creative brief to help your production team build ads that match your vision. This course will prepare you to: Identify the essential elements of a creative brief. Recognize how to translate your creative ideas and inspiration into creative briefs for TikTok creators or creative agencies.

TikTok Academy

Repurpose ads to use on TikTok

Learn how to adapt ads from other channels for TikTok. This course will prepare you to: Recognize the impact of repurposing ads for TikTok. Evaluate which of your ads have the best potential to be repurposed for TikTok. Apply best practices when adapting ads from other channels to TikTok.

TikTok Academy

Editing and post-production for TikTok ads

Edit your TikTok videos to give them a creative edge. This course will prepare you to: Evaluate which editing tool works best for your needs. Explain how to stitch video clips together. Experiment with different editing techniques, including adding transitions, stickers, and filters.